Archive for April, 2009
The rise of social media
Following Domino’s recent YouTube disaster (and Amazon`s trouble just days before), social media and the need for brands to monitor it truly hit the headlines. To illustrate that literally, here’s a graph of the phrase ’social media’ as it appeared in the past year across ~30,000 mainstream news sites (excluding press releases).
In April ’08 there were around 400 mentions a week, now it’s over 3000. 
(Does this represent a typical or required growth rate and volume for a new concept to turn mainstream?)
A search for “monitor social media” and “social media monitoring” as a proxy for tracking the concept returned the following chart. Not as dramatic but the trend is repeated.
Unsurprisingly, social media’s poster darling Twitter steals the chart show, and went from from around 300 mentions a week a year ago, to almost 16,000 last week, a 50-fold increase.
Graphs are from Newsdesk’s analytics tool.
4 comments April 23, 2009
