Posts Tagged social media
MSM09 wrap-up
Our Social Times have posted a great digest of resources and photos from this week’s Monitoring Social Media event which is well worth checking out here. Many thanks to Luke and the team for making everything run so smoothly and we look forward to the next time!
Add comment November 19, 2009
The present of social media monitoring
The dust is settling on yesterday’s Monitoring Social Media conference #msm09, so after many insightful and intellectual speakers it is time to ponder on what social media monitoring offers us now and where it can grow in the future.
The value of social media lies in people, as consumers help to shape or influence reputation it’s clear that media has already changed. While conversations occur around products or brands the key is knowing where these are happening, your role in them and which conversations you should be involved in. This is the value of listening, what issues matter to your customers and what drives that passion on particular subjects.
A great quote from yesterday was “Social media is word of mouth on crack” (I believe original credit for this goes to Scott Seaborn), and if you’re not sure what that means just ask Domino’s Pizza. It can work both ways though, as smart brands will use social media to involve and cultivate a fan base as well as to identify risks and improve their products.
While the case for listening may be strong, the case against such monitoring tools was also a point of discussion with Asi Sharabi’s controversial blog post inspiring a lively panel debate. No solution (right now anyway) is perfect and the current limitations in technology are important to discuss, along with the many strengths and benefits. All this can only be advantageous as we move forward and the social media monitoring industry matures. Social media is fundamentally changing the way we do business, while change can often be a challenge, the social Web is here now for the long term and the sooner we can integrate it into our business intelligence solutions the sooner we can all profit from it.
MSM09 has already sparked a spirited conversation here at Moreover Towers, as we look to continue growing and innovating in the space, we’d love to hear from you if you attended the event or have any words of wisdom on the subject, if so drop us a line in the comments below!
Add comment November 18, 2009
The future of social media monitoring
Monitoring Social Media 09 is taking place in London early next week, a first of its kind event for Europe, bringing together leading marketing professionals, brand managers and the virtuosos in the field of Social Media Monitoring.
The Moreover delegation are ready and raring to go, with over ten years experience in the business of media monitoring we look forward to the joining in the debate and offering some intellect of our own. Key speakers include Matt Atkinson, CEO of EHS Brann, and Paul Alexander from Beyond Analysis with host Luke Brynley-Jones giving his views on the inspiration behind and aims of the event at ‘we are social’ blog here.
We’d love to hear from anyone else attending in the comments below, any particular highlights you are looking forward to? And should you be unable to attend remember to check-in at the Moreover Blog over the latter half of next week for our thinking and thoughts on what promises to be a very influential meeting.
Add comment November 13, 2009
News getting social and local
Here is an interesting piece from Mashable on the convergence of social media and local news. Publishers seem especially keen on exploring more and more local content, with social media seemingly a great compliment to this trend.
As people access this specific hyperlocal content, and engage in it at the same time, then I’m sure both publishers and users will see the benefits.
1 comment November 11, 2009
Eric Schmidt talks real-time and evolution of the Web
When the CEO of Google speaks, the rest of the Web tends to listen so when Eric Schmidt gave a recent interview at Gartner Symposium/ITxpo Orlando 2009 it is fair to say he raised some interesting points for anyone in the industry.
The entire forty five interview can been seen below, which Schmidt touches upon a number of topics from the forthcoming Chrome OS to the future of super-fast broadband, but our interest was piqued by the discussion on the Real-time search and social media.
Schmidt discusses the value of real-time information sources, which is more than just Twitter and Facebook, with the big challenge not being a question of indexing this data but how to rank and sort it. As we see such a huge increase in social media content it changes the way people consume information and Schmidt believes that “the great challenge of the age” is learning how to rank it all.
Do you think Google is up to the challenge or have Bing stolen a march on the Mountain View giant here?
Add comment October 29, 2009
London calling? More likely Digging, tweeting and poking
Looks like Londoners love social media, with Twitter’s Evan Williams already declaring London as the “top Twitter-using city” now Digg has revealed that almost ten percent of its traffic comes from the UK capital.
London already enjoys its position as Facebook’s largest geographical network and the United Kingdom as a whole is second only to the US when it comes to traffic to these social networks reports The Telegraph.
It doesn’t matter if you’re tweeting in London, Little Rock or La Paz there will always been someone to connect with, and as a social media monitoring provider it’s our job to make sure we’re listening to the most relevant conversations across the globe.
Londoners are we driving the adoption of these exciting new technologies or just taking advantage of the office tea break?! Leave us a comment below or send us a tweet @moreovertech
1 comment October 2, 2009
BBC suggests strictly social relaunch
(Image credit mfinleydesigns)
We touched upon it last month with a blog post about plans from the BBC to revamp its news website. Today’s MediaGuardian has an update on that story with more information on Auntie’s intent for the new-look site.
Antony Rose, controller of Vision and Online at the BBC, has hinted that social media will have a role to play in the future of the BBC’s websites and they are keen to research “what the next generation in social media will be”.
The links between news and social media are certainly intriguing, this move by the BBC could be quite innovative in this particular space. As a leading of both news and social media monitoring solutions we’ll be keen to see how this move from the BBC develops and look forward to further diversification from the Beeb.
Add comment September 30, 2009
Online with the Net Generation
The USA Today has produced an interesting article looking at the rise (and rise) of social media and networking amongst Generation Y, increasingly known as the Net Generation. If you’ve only momentarily broken away from Mafia Wars on Facebook, or tweeting on your iPhone, to read this post then I’m sure plenty of this sounds pretty familiar!
The article touches upon the buzz topic that is the Real-time Web, something very close to our hearts here at Moreover, although in part illustrating it as ‘the obsessive use of PCs or cellphones for quick interactions and dips into the online information stream’.
As Web 2.0 matures into the Web Squared, with the Web become more conversational, it’s no surprise that real-time search has fast become such a hot topic and social media has changed the way we communicate – any Net Geners out there struggling to switch off?!
Add comment September 28, 2009
RWW gets real
(Photo credit Menage a Moi)
ReadWriteWeb have posted a series of insightful articles on the growing trend that is the Real-time Web, in fact going on to include it in their Top 5 Web Trends of 2009.
As you would expect Twitter and FriendFeed feature prominently in the piece, especially when looking at the Real-time Web as a new form of communication. RWW explores how this new communication is different from email and instant messaging insomuch it is largely public and searchable, adding value as a wealth of information becomes quickly accessible.
As the Real-time Web changes the way we communicate, it also changes the infrastructure of the Internet. Online search is changing to include these new real-time streams and make use of their immediacy, in particular as we see the real-time expectancy grow to the Web as a whole.
Along with communication and its speed, RWW further suggest that the Real-time Web is defined by its openess and has an explicit social graph associated with it. The three articles make for a great read, so I’d suggest heading over to ReadWriteWeb for the complete write-up.
Add comment September 16, 2009
McKinsey on Web 2.0
The folks over at McKinsey Quarterly have conducted a study into how companies value Web 2.0 technologies and how the past couple of years have seen this value grow considerably.
The charts below show the most important technologies and tools to businesses over the period 2007 to 2009.
We can see that blogs, video sharing, microblogs and wikis have all seen a sizeable jump over the two year period, some even coming from nowhere to become a valuable business tool today.
The report makes for a very interesting read and examines the benefits that greater use of these technologies can provide, we’d recommend checking out the full analysis here and let us know what you think in the comments below!
2 comments September 4, 2009
